It isn't time yet!

      We all know that it is two years till our next national elections here in the Philippines. With all the news about the government, Makati cakes being over priced and the Pork Barrel scam you can really feel that the 2016 Elections will be a very tight and dirty competition. But I am not here to talk about how dirty Philippine politics is but about the campaign mainly on the commercials that appear on television today.

      A few months ago as I was watching my regular weekend television I came across this commercial that might be familiar to most of you who tune on their televisions. It is the “Bahay Teacher” PSA. Analyzing the commercial it was more of a campaign ad than a PSA to me. It featured Congressman Sherwin “Win” Gatchalian.

      Although the commercial centers on the program, it gave a detailed description of who Congressman Win is and what is his current position in government.

      Another recent example who shows a more obvious campaign on television is Vice President Jejomar Binay. His commercial goes on as far as to show on primetime television where it is assumed that more people are watching.

      Even if these people from the broadcast industry are being paid to show these commercial they must think that this is not only against any ethical taste but also possibly against the law.

The broadcasting stations should have done the ethical approach, not air these commercials. It is unfair to those who will strictly follow the campaign period which is still not yet in effect until 2016.

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(Editor's note: Please also check out the other blog entry about another potential premature campaigning issue.)