Sexy Car Advertisement

Video Ad accessible via Youtube:  Dodge Ram Funny Sexy Car TV Ad Banned Commercial

       Una, brand ng kotse ang ipino-promote nila. Pero bakit may isang seksing babae na nasa banyo at nagpapahid pa ng "lotion?" Eh kung tutuusin, wala namang koneksyon ang pagpapakita ng laman nung babae sa "commercial."

       Pangalawa, bakit hindi na lang nila ipakita 'yong mismong kotse... hindi 'yong inilagay pa sa pang-upo nung babae 'yong "logo" nung kotse.

       Pangatlo, "misleading" 'yong konsepto nung "commercial." Kung gusto nilang tangkilikin ng mga mamimili 'yong produkto nila, dapat ma-gets kaagad nung nakakapanood ng patalastas nila na kotse 'yon at hindi kung ano pa man.

       Hindi rin magandang tingnan 'yong "commercial," para kasing naoobjectify 'yong babae sa eksena. Hindi ba't dapat i-promote ang pagrerespeto sa mga kababaihan. Sa ginagawa nila parang naiiba 'yong "image" ng mga babae. Parang ine-encourage pa nila na ayos lang namang gamitin ang mga babae sa ganoong klaseng mga eksena kahit hindi naman "appropriate."

       Parang ginagamit din 'yong seksing katawan ng mga babae para tangkilikin ng mga lalaki 'yong produkto. Masyadong nakakababa sa mga babae kung gagamitin silang tila mga "sex objects."

       Paano rerespetuhin ang kababaihan kung maging sa mga ganoong klaseng ads, itinutulak silang gumawa ng mga bagay na hindi naman naaayon?

       Kung ako ang mag-iisip ng konsepto, gagamitin ko 'yong mismong kotse at ipapakita ko 'yong mga kaya nitong gawin. Bakit pa ako gagamit ng seksing babae kung pwede namang maging mabenta 'yong produkto kahit walang "involved" na tao? Kung sakali mang maglalagay ako ng "driver," pagsusuotin ko naman ng maayos na damit. Hindi naman kasi ako nagpopromote ng kahit anong bagay na nag-eencourage ng "sex" at ano pa mang "sexual desire."

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Why wear undergarments to promote an alcohol brand?

            In our society today, mass media in all its forms dominates people’s daily concerns in life. We cannot deny the fact that the public is precisely preoccupied by what the media dictates to be trending as they say. Through the power that the media has in all its form like the commercials in televisions, the messages that it conveys to the public could possibly be of a great influence to one’s perceptions. Unfortunately, not all the messages that the media could give to the public are truly beneficial to one’s progress.

            As I was watching the television, a commercial promoting an ethyl alcohol caught my attention. The commercial model of this TV commercial was Sam Pinto. At present, this TV personality catches the attention of many Filipinos especially the men. She seems to be a trophy to any bachelor who fantasizes a woman who possesses the beauty that the media has defined through the years. The commercial shows Sam Pinto as she projects herself in a seductive way. She was wearing only undergarments. At first, I have really no idea to what the commercial was all about. I thought it was something like a sanitary napkin or anything that a woman needs for her really personal needs like feminine wash. But then it was all about promoting an ethyl alcohol for women.

In my perspective, the essence of being a woman in the commercial was sensationalized as Sam Pinto was used to represent them in that TV advertisement. It was not really needed for her to wear undergarments that reveal parts of her body just to promote an alcohol brand. We all know that the audiences of televisions come from different ages. The way that the commercial was presented could be better if it was sensitive to its younger audience. It may have a target market but they should have been more careful with the way that their commercial would be interpreted by the public. On the other hand, the content should still be screened by the authority handling these TV commercials. The Filipino audience can easily access the Internet and the televisions which are forms of the mass media. Through this, media people must have their own duty to filter and organize anything that people may get from the media. 

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