Mike Enriquez, Mel Tiangco, Vicky
Morales and Arnold Clavio are some of the most trusted and famous broadcasters
in the country. Because of their fame and reputation, people rely on them for
current news. As news presenters, the audience believes in almost everything
they say. But a side-line all of them practice might be affecting their
credibility.
These broadcasters are also
endorsers of products. Just like celebrities who are paid to promote certain products,
these reporters are seen in television commercials and other kinds of
advertisements. But as people with a reputation to keep, is endorsing products
not a problem for their image?
As these newsmen decide to become
the faces of these products, whatever image this certain product may have to
the public, the reporter’s image will be attached to the product’s reputation.
What if one of these broadcasters
has to report something about the products that they endorse which is in bad
light? There is conflict of interest. This instance may not only affect a
reporter’s credibility, but his will also have an impact to the whole program
as well because of a confusion that people behind the lime light may have about
the report which has to be done.
Although there are some television
stations in the country that don’t impose strict restrictions for its
reporters, this should not be taken as an excuse by news presenters to not be
critical of their actions. It is not easy to establish a good reputation, but
once it is tarnished, trust will be hard to be regained from the public.
2011-01955(2)
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