Wednesday, October 15, 2014

Sensational reporting: Olongapo slay victim

           It is really funny when you think about the purposes of all media outlets – to inform and to entertain the public. But this fact is really vague when you reflect on what is really the standard of informing and entertaining the public.
            Being one of the watchdogs of society, I’ve been observing ethical lapses from the past days and TV Patrol’s report about the murder of a Filipino in Olongapo caught my attention. It was aired last October 13, 2014 and I was really in the middle of eating my dinner. Frankly speaking, this newscast episode has violated various ethical values.
            The universal rule in broadcasting and writing news is to be truthful. You can’t just invent or make up words. That is strictly unacceptable. According to the Broadcast Code of the Philippines under Article 1 Section 3a (News and Public Affairs – Fairness and Objectivity), news reports should be factual and unbiased. The report was contradicting when the reporter said that Olongapo Police still didn’t release any statement about the person’s identity but the program’s crawler already stated that the suspect is a US marine.
            Another mistake was when the reporter said “Idiniin ang leeg niya sa toilet seat habang isinusubsob ang mukha sa inidoro.” So how about the minors watching the report especially that it was aired during meal time? With reference to Section 5 of Article 24 (Crime and Violence), we have to avoid giving specifics about the crime to prevent the viewers from repeating the act.
            The report also mentioned the two possible causes of death – disappointment of the suspect because his partner was a transgender and robbery made by the victim. My point is, do we need to frequently emphasize that the victim is a transgender? That the victim is not a legitimate female? We must keep in mind that discrimination is off-limits in our state even under Article 22 (Discrimination) of the broadcast code. And what does it mean that the victim might have the intention of stealing the belongings of the suspect? Is the newscast putting Filipinos in a bad light by saying that we are only after the money or properties of foreigners? KBP Broadcast Code’s Section 9b of Article 1 (News and Public Affairs – Sensationalism) said that disturbing details not vital to a report have to be omitted. Otherwise, we can add the information after investigators have verified it. Besides, these “two reasons” can be left out for the news can stand alone without these speculations.
            Errors like publishing pictures of the victim particularly the one in which the victim was wearing swimsuit must not be included. This will only affect the opinion of the viewers and more importantly, this has no interest in the public. Section 1 of the Article 7 (Individual Rights – KBP Broadcast Code) said that private matters must be excluded for this is not necessary in delivering straight news. We must always respect a victim and also his or her family when it comes to personal activities.
            And the most annoying thing I saw was when the news report showed a close-up shot of two used condoms inside the trash can. We can filter this before airing the news or just projecting the clip as monochrome on the screen. We have to take into consideration the sensitive audiences. Section 1 of Article 25 (Sex, Obscenity, and Pornography) mentioned that the broadcasting industry must obey what is generally conventional and proper.
            As a final point, when we voice our opinions or views, it must be properly identified before making commentaries (Section 3d of Article 1). In the last part of report where the news anchor asked the correspondent about the possible witnesses, the reporter did not provide any attribution to her answer making it appear that she had first-hand information about the witnesses. She even said that these two possible witnesses could be tapped for the investigation. Where is she coming from? Is that her opinion?
            Beyond doubt, we have to essentially keep in mind our obligations for the people to tell the news objectively and fairly. It’s just simple and I think it doesn’t require so much energy to do that. Immanuel Kant once said that we have to care for people as an end and never as a means. We don’t have to chase the ratings because this will not dictate our credibility. We have to avoid misleading the public because at some point, we are the daily source of information. Let’s strive to have truthful and careful reporting.

2012-28136 (1)

Friday, October 3, 2014

Ethics Petiks: An introduction

Driving the message across is the basic requirement of communication; driving the right message is the challenge. And to complicate things even more, what is right for one communicator may be wrong for his or her audience, or a segment of the audience.

This is where the study of communication ethics comes into play -- for messages to be sensitive, respectful and acceptable to all the audiences whether the communication is interpersonal, public or mass media.

There are basic tenets in communication ethics like TRUTHFULNESS (e.g. in advertising),

Ad Standards Council TVC (2011) "Baby." This ad advocates truth in advertising. (downloaded from youtube)

RESPECT (e.g. for other religion, race),

Photo caption on May 9, 2012 issue of the Philippine Daily Inquirer. PDI already issued an apology. (Photo courtesy of Rappler.com)

CARE, PRUDENCE, ACCOUNTABILITY, DIGNITY, DECORUM and many others.

This blog will try to spot recent lapses in communication ethics. Pagiging petiks sa ethics. Blog entries will be provided by communication ethics students of a university up in the mountains of the Cordillera.