Goin' Bulilit jokes, too mature for kids?

        The media gives information that is needed in our daily lives. Weather reports and news programs are several examples of media as source of information to the public. On the other hand, entertainment is also one reason why people resort to watching television programs and engaged themselves to the social media like Facebook, Twitter and others. Hence, comedy actors and actresses become influential in our society. Filipinos of any age could relate to any program that deals with jokes and even criticisms about the government done in a subtle way.

            Among the TV programs that showcase entertainment themes, Goin’ Bulilit is the most interesting for me to analyse. The actors and actresses of this show belong to the younger generation. They may be young at age but their portrayals and dialogues in the show are not suitable to their understanding as children. I believe that the production has used their innocence to convey the agendas and concerns of the older ones in a more effective and subtle way of giving criticisms to current issues.

            As I was watching one of the episodes of Goin’ Bulilit, one of the skits was all about the issue of Daniel Padilla’s audio clip scandal. The dialogue of the child actors and actresses was really criticizing Daniel Padilla. In my opinion, these children do not have the interest and concern about this issue and even the other topics that they discussed through other skits.

            Themes and scripts of TV programs like Goin’ Bulilit must be reviewed by the management and authorities concerned. A child perception might change in a way that is not beneficial to his character development if the TV programs would continue to involve the children in discussing topics that are not really in the field of their concern.

            As communication practitioners in the future, we all have to be responsible and accountable to our duties in conveying messages to the public in any age bracket.

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Why wear undergarments to promote an alcohol brand?

            In our society today, mass media in all its forms dominates people’s daily concerns in life. We cannot deny the fact that the public is precisely preoccupied by what the media dictates to be trending as they say. Through the power that the media has in all its form like the commercials in televisions, the messages that it conveys to the public could possibly be of a great influence to one’s perceptions. Unfortunately, not all the messages that the media could give to the public are truly beneficial to one’s progress.

            As I was watching the television, a commercial promoting an ethyl alcohol caught my attention. The commercial model of this TV commercial was Sam Pinto. At present, this TV personality catches the attention of many Filipinos especially the men. She seems to be a trophy to any bachelor who fantasizes a woman who possesses the beauty that the media has defined through the years. The commercial shows Sam Pinto as she projects herself in a seductive way. She was wearing only undergarments. At first, I have really no idea to what the commercial was all about. I thought it was something like a sanitary napkin or anything that a woman needs for her really personal needs like feminine wash. But then it was all about promoting an ethyl alcohol for women.

In my perspective, the essence of being a woman in the commercial was sensationalized as Sam Pinto was used to represent them in that TV advertisement. It was not really needed for her to wear undergarments that reveal parts of her body just to promote an alcohol brand. We all know that the audiences of televisions come from different ages. The way that the commercial was presented could be better if it was sensitive to its younger audience. It may have a target market but they should have been more careful with the way that their commercial would be interpreted by the public. On the other hand, the content should still be screened by the authority handling these TV commercials. The Filipino audience can easily access the Internet and the televisions which are forms of the mass media. Through this, media people must have their own duty to filter and organize anything that people may get from the media. 

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