Monday, December 15, 2014

Promoting smart TV by commodification of women?

Samsung Smart TV Commercial:

       This advertisement from Samsung (2013) showed women as an object of desire and women being flirtatious to men. The scenes (except for the last part) give the viewers a different idea about the content of the video.

        Also, the last part where they showed an old man crossing the street is a disrespect to the elderly because although it is not explicit, it suggests that he will to also go to the woman's condominium unit.

        Women are not to be presented in anyway, as objects of desire. The concept is also not suitable for a technology commercial. The commercial must be edited to give respect to women and to suit the image that Samsung has.

2012-17133 (2)

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