Samsung Smart TV Commercial:
This advertisement from Samsung (2013) showed women as an object of desire and women being flirtatious to men. The scenes (except for the last part) give the viewers a different idea about the content of the video.
Also, the last part where they showed an old man crossing the street is a disrespect to the elderly because although it is not explicit, it suggests that he will to also go to the woman's condominium unit.
Women are not to be presented in anyway, as objects of desire. The concept is also not suitable for a technology commercial. The commercial must be edited to give respect to women and to suit the image that Samsung has.
2012-17133 (2)
Showing posts with label 2012-17133. Show all posts
Showing posts with label 2012-17133. Show all posts
Monday, December 15, 2014
Sunday, December 14, 2014
How is "Alagang Magulang" portrayed in this TVC?
TVC: Alagang Magnolia - Robot:
This particular advertisement from 2011 showed how children are being mistreated when their parents shouted at them. It directly violate parts of the Article 3 of the ASC Code of Ethics (Standards for the Protection of Children). In a way, it normalizes the presumption that parents shout at their children.
There are other ways of promoting a product without mistreating children in any sort. If a child who experiences such thing would see the video, he/she may feel bad about his/her self. The child may be psychologically affected.
The contents of the video must be thoroughly examined before showing it to the public. The welfare of the children and of the parents and the bad image that will be instilled in them must be considered in the creative process of making this TV commercial.
This particular advertisement from 2011 showed how children are being mistreated when their parents shouted at them. It directly violate parts of the Article 3 of the ASC Code of Ethics (Standards for the Protection of Children). In a way, it normalizes the presumption that parents shout at their children.
There are other ways of promoting a product without mistreating children in any sort. If a child who experiences such thing would see the video, he/she may feel bad about his/her self. The child may be psychologically affected.
The contents of the video must be thoroughly examined before showing it to the public. The welfare of the children and of the parents and the bad image that will be instilled in them must be considered in the creative process of making this TV commercial.
2012-17133 (1)
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