This particular advertisement from 2011 showed how children are being mistreated when their parents shouted at them. It directly violate parts of the Article 3 of the ASC Code of Ethics (Standards for the Protection of Children). In a way, it normalizes the presumption that parents shout at their children.
There are other ways of promoting a product without mistreating children in any sort. If a child who experiences such thing would see the video, he/she may feel bad about his/her self. The child may be psychologically affected.
The contents of the video must be thoroughly examined before showing it to the public. The welfare of the children and of the parents and the bad image that will be instilled in them must be considered in the creative process of making this TV commercial.
2012-17133 (1)
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